Five Things you Should Stop Doing When Serving the Decision Maker; The Woman
I usually focus my writing and conversation with my clients around solution driven language. What you should do to deliver an exceptional and unexpected experience for your customers. Instead, I thought I’d write about what you should STOP doing when interacting with the Decision Maker; The Woman. If you want to impact at the CORE […]
Three Ways Organizations Can Change Their Experience For The Better
In this series of “The Decision Maker; A Woman’s Perspective on Customer Experience”, I will outline my experiences as a customer (a female customer) as I experience them! This first post takes place in Miami at an upscale hotel; when NO was the only option. I landed in Miami for a series of business meetings […]
How to Tailor your Brand Experience to the Decision Maker – The Woman
The Chief Purchasing Officer Gender defines the way a message is perceived, from sales and service interactions to marketing, and call center scripting. All of these messages, moments, and service interactions sum up how your customers perceive your overall Brand Experience. A Tailored Experience For The Decision Maker So why would you want to take the […]
Customer Intimacy; A Step Closer to A Tailored Experience
In a recent article I read in Automotive News Lincoln; Home Visits Revealed Customer’s Passions, Lincoln revealed the importance of getting to know their customers at a very intimate level. Lincoln has seen an impressive four consecutive years of global sales gains, what do they attribute this growth to? Getting to know their customers! Getting […]
Prive Hair Gallery; An Experience Everyone Must Try!
If you follow me on social media, you would have seen my Instagram Story about my most recent experience with a hair salon in my hometown; Prive Hair Gallery. My experience was so great; I needed to write about it, enjoy! As a busy mom and business owner finding time to get my kids in […]
When It’s Not Your Fault, But You Fix It Anyway; A Woman’s Point Of View
Raise your hands or nod your head if you have ever gone into a brick and mortar store with your kids and they decided to run around, talk loudly (or yell), and climb things they shouldn’t (insert emoji with hand raised here). It can be (and often is) frustrating and embarrassing. This was precisely what […]
The Future is Female
Although the conversation around women and equality has been had over and over again through the years, research shows that progress in equality has not always been the case. According to owlcation.com women through history have gained and lost power at different times, they share, through their research, that progress is not inevitable – we need […]
Appreciating The Little Moments This Summer…
Often we get caught up in the busyness that the whirlwind called life blows our way; this summer I have made a vow to myself to try and be more present (the operative word is try!). And in trying, I will be focusing on reading, creating, and sharing laughs with my kids. Because of this […]
Women Crave Connection
Gender defines the way a message is perceived; from sales and service interactions, marketing, and BDC scripting. All of these messages, moments, and service interactions sum up how your customers perceive your overall Brand Experience. With today’s ‘connected’ society, customers are craving more connection. Yes, we are wanting more connection in a world where we […]
Transaction into Interaction; A Compass for the Service Drive
It wasn’t that long ago that the Automotive Industry underwent and survived a crisis. I believe we will be facing similar challenges if we don’t re-wire the way we think and how we approach the service experience. The service department is the backbone of the dealership, without its revenue our margins would be tighter than […]