A new tradition was born on the eve of the twins’ first birthday. While they were wrapped up in their plush blankets and sound asleep, I tip-toped around the main floor of the house, a glass of wine in one hand and scotch tape in the other. It took me three hours to hang all the decorations, wrap their presents, and bake their favorite cookies. I wanted their first birthday to be special, a moment they would never forget.
6 am rolled around quickly, Ela and Noah were awake, and I couldn’t wait to see their reaction. Scooping them up, I pretty much flew down the stairs. Their eyes were wide; even at one, you could see and FEEL their excitement and happiness. They clapped their hands, danced around the kitchen, and ate the yummy cookies. The birthday fairy was born that year. And every year since, she has visited on the eve of their birthday.
“I truly love creating experiences. You know, breaking
the script, making moments stick out above the rest, type experiences. Creating joy for those around me is what I do; it’s who I am at the core. I love making people feel special.”
Katie began her customer experience journey in 2007 and never looked back. She used her passion for creating experiences and to jump start a career focused on helping organizations create memorable and measurable customer experiences. Katie has navigated various industries, studied from the best and made it her mission to become a brand experience expert.
As a female entrepreneur, mom, daughter, and sister, Katie saw a need to captivate the world’s most influential consumer; the woman. Katie is now the go-to expert in tailoring experiences to the decision maker, the woman