Transaction into Interaction; A Compass for the Service Drive
It wasn’t that long ago that the Automotive Industry underwent and survived a crisis. I believe we will be facing similar challenges if we don’t re-wire the way we think and how we approach the service experience. The service department is the backbone of the dealership, without its revenue our margins would be tighter than […]
Train for EQ!
Editors note: This is the fifth article in a series called The Decision Maker Although the auto Industry is slowly moving away from attracting and hiring the typical ‘car guy’, and towards more customer service-focused employees, including women, the change isn’t happening fast enough to keep up the increased expectations of your male and female […]
Create a Female Friendly Atmosphere
Editors note: This is the fourth article in a series called The Decision Maker Creating a female-friendly atmosphere may seem like an obvious solution to making your female customer base feel comfortable in your dealership. However, it’s usually the most overlooked opportunity. Ask yourself (and answer honestly), “Is my dealership female friendly?” Having a […]
Build Real Relationships with Female Consumers
Editors note: This is the third article in a series called The Decision Maker Companies with high trust levels outperform companies with low trust levels by 186% (Watson Wyatt, Work USA). Building trust with your female consumer base is essential when it comes to referrals and their desire to purchase a vehicle. Real Relationships […]
Consider Life Stages to Understand the Female Consumer
Editor’s note: This is the second in a series, entitled “The Decision Maker.” Without a thorough understanding of the female consumer, you won’t be able to personalize and tailor the experience you provide in your dealership. So how do you go about understanding The Decision Maker? To truly understand The Decision Maker; the woman you will […]
A Series on The Decision Maker; The Woman
Most of us who work in the Automotive Industry is aware that only one in five employees in dealerships are female. We are also aware that the majority of decision-makers when purchasing a car are female, and that’s a huge disconnect. What we might not be aware of is this; 85% of the world’s executives […]
Action Speaks Louder than Words.
A few weeks ago I wrote an article called Inspiration Just isn’t Enough! That outlined the vast gender gap in the automotive industry and how inspirational words just isn’t going to cut it. If we want to make a difference, we have to be the difference. The definition of insanity is “to do the same […]
Complete the Journey to Get Ahead
Building a Formula One (F1) car is an intricate process; engineering, materials science, and cutting-edge software comes together as these machines are developed and designed from scratch each year – McLaren F1 team might change up to 70% of a car’s mechanical per racing season and is continually monitored with more than 200 sensors built […]
Inspiration Just isn’t Enough!
The gender gap in Automotive is not a gap at all; it’s a canyon. Catalyst Knowledge Centre of Information states that women occupy only 26.6 percent of positions in the automotive manufacturing industry and only 16.9% of executives in vehicle manufacturing. Even more staggering, only 1/5 employees in dealerships are women, yet nearly 65% of […]
Is your Brand Experience Designed for the Decision Maker?
Is your Brand Experience Designed for the Decision Maker? I walked into my local dealership for a routine servicing on my vehicle, while I waited I wondered into the showroom and watched the interaction between the sales associates and the customers. I watched two female and four male customers all looking at cars and […]