My Experience of Restaurants in Europe, Check Please!

If you follow me on any of my social platforms you would have seen not too long ago I took a trip over to Europe for a little family time and research intermixed. I visited some of the best hotels and restaurants, Italy and Croatia had to offer. I had a goal in mind when […]

From People to Pets— The Patient Experience Matters

Lately I have been making it a priority to write down all the experiences I have so I can remember the detail and use these stories to share with you! I found this day to be a unique experience as I was undergoing two patient experiences at the same time. One I was present for […]

What You Can Learn from an Uber Driver

I arrived into Denver at 7:30am and headed straight to meet with my client. I was feeling awfully tired as I had been up since 4:00am and the night before my daughter was up all night; two nights with very little sleep. The Uber ride to the office was nothing to write home about but […]

Connecting the Dots

Phycologists say that humans rarely take on new behaviors past the age of 16 unless they experience a significant emotional event. Traditional training in a classroom, didactical lectures, or even e-training does not provide learners with a high enough emotional impact; leading the knowledge learnt through training that comes and goes like the tide of […]

The Female Car Buying Experience: Journey Through Her Eyes

Why does it matter; why should you tailor the brand experience to the Decision Maker; the woman? Besides the fact that women are the original social media, sharing their stories of outstanding experiences and happenings in life with just about anyone that will listen, they have now been given a platform to spread their message […]

Lack of Constancy Kills Trust 

I had just arrived home from speaking at a conference, and had a 24 hour turn around before I needed to get back on another plane to coach 200+ leaders. As a frequent guest on Air Canada air crafts, I experience jet lag on a regular basis. However, this instance was a particularly intense case […]

Experiential Branding Matters Because “She” is the Influencer

Do you remember the first time you fell in love? I remember the first time I fell in love. I was 15 years old and was head over heels for my hockey player boyfriend. Right before I would meet him, I could feel the butterflies in my stomach, my sweaty palms, the goosebumps on my […]

Five Tips to Providing a Five Star Experience

The best way I can describe ‘customer service’ is by using the word transaction. ‘Service’ is what we do, it is a product or the transaction to receive the product. According to dictionary.com an experience is: “a particular instance of personally encountering or undergoing something: or the observing, encountering, or undergoing of things generally as they occur in the course of time.” In other words, an experience is an interaction between a business and a customer that happens […]

A Purpose Driven Culture

I had the honour of attending the Celebrity Edge Naming Ceremony and Global Conference this past week. It was an overwhelming wave of emotions spread out over an eight-day period. There was one common theme that was weaved throughout the entire experience, and that was the sheer purpose, passion, and pride that each individual had […]

When It’s Not Your Fault, But You Fix It Anyway; A Woman’s Point Of View

Raise your hands or nod your head if you have ever gone into a brick and mortar store with your kids and they decided to run around, talk loudly (or yell), and climb things they shouldn’t (insert emoji with hand raised here). It can be (and often is) frustrating and embarrassing. This was precisely what […]

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