A Purpose Driven Culture

I had the honour of attending the Celebrity Edge Naming Ceremony and Global Conference this past week. It was an overwhelming wave of emotions spread out over an eight-day period. There was one common theme that was weaved throughout the entire experience, and that was the sheer purpose, passion, and pride that each individual had for this company. As I sat in the audience on the last day of the conference while the President and CEO gave her closing remarks, tears of pride flowed down my cheeks. Pride toward being part of an organization that stands for so much more than great results. Pride toward the gratitude she had for every single person that contributes to their success, and pride toward her belief that extraordinary people can achieve extraordinary things; making the impossible possible. 

Purpose, Passion, and Pride 

I have read many great business books that try to describe the difference between good companies and extraordinary companies; all of which describe how organizations like Amazon, Apple, and Zappos deliver exceptional experiences and results for their employees, customers, and shareholders. This past week gave me a first-hand experience of an organization that not only yields great results, but one that has depth, inspiration and a culture unlike any other. 

In the moments I got to watch, listen, and speak on stage, it dawned on me that it is the purpose of an organization that creates one common goal. It is the Passion of its people that unites each individual employee into one team, and it is the pride of this team that propels them to do what needs to be done to garner success. 

A Purpose Driven Culture

If you have set out to achieve extraordinary results, then you will want to reflect on the culture of your organization. Ask yourself; Do you have a clearly defined purpose? Are your people passionate about your purpose? And does your team live your purpose with pride? Below is why each one of these areas are so important in developing a culture that is unified around one goal, and a team that works as one to achieve these goals.


Why a company does what it does is far more important than the results it yields. It is the purpose that drives these results and the people’s belief in the organization. A strong purpose allows an organization to go beyond typical success; it is the path of significance. If you want your organization to leave a mark on this world, then drive your decisions through your purpose. Having an unwavering purpose not only takes a company down a path to significance, it’s a single focus for all employees to rally around and be passionate about. It is your purpose that will draw in the right employees that will work harder for you, that will promote you and be brand evangelists. A company’s purpose creates a common goal that all team members will work to achieve. 


An unnerving passion to drive the purpose of the company creates a unified team. I have always said, a leader without followers is just someone taking a walk; a company without purpose and passion will struggle to create followers and achieve significance or even success. Hire those that are passionate about why you do what you do. Influence and inspire them to drive your purpose and create one team that is focused on one goal. Passion is the fire that ignites your company’s purpose. Do you have passionate people willing to walk behind you?


Being part of something bigger than yourself is an exhilarating feeling. Being part of a team that is working together to achieve a purpose causes an individual to be proud of what they are contributing to. Pride for what they do and who they do it for is the start of creating brand evangelists. When a team is proud of the results they achieve for a company that embodies a common purpose, they tend to work harder, longer, and more purposefully. It is the pride someone has for their work that turns a team into a family, and a culture like that is unstoppable. Are your team members proud to work for you or your organization? Do you have brand evangelists?

One Goal, One Team

If you want to achieve extraordinary results, then you must build a culture driven by purpose, passion, and pride. 

As those tears streamed down my face, I realized just how lucky I was to be part of an organization that is driven by purpose first, cultivates passion within the hearts of its people, and nurtures a sense of pride in everything they do.  If you want to set out to make the impossible possible, start with a Purpose Driven Culture.

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