How to Tailor your Brand Experience to the Decision Maker – The Woman

The Chief Purchasing Officer Gender defines the way a message is perceived, from sales and service interactions to marketing, and call center scripting. All of these messages, moments, and service interactions sum up how your customers perceive your overall Brand Experience. A Tailored¬†Experience For The Decision Maker So why would you want to take the […]

Customer Intimacy; A Step Closer to A Tailored Experience

In a recent article I read in Automotive News Lincoln; Home Visits Revealed Customer’s Passions, Lincoln revealed the importance of getting to know their customers at a very intimate level. Lincoln has seen an impressive four consecutive years of global sales gains, what do they attribute this growth to? Getting to know their customers! Getting […]