Oct 03 2018 How to Tailor your Brand Experience to the Decision Maker – The Woman
The Chief Purchasing Officer
Gender defines the way a message is perceived, from sales and service interactions to marketing, and call center scripting. All of these […]
Oct 03 2018 Customer Intimacy; A Step Closer to A Tailored Experience
In a recent article I read in Automotive News Lincoln; Home Visits Revealed Customer’s Passions, Lincoln revealed the importance of getting to know their customers […]
Sep 27 2018 Prive Hair Gallery; An Experience Everyone Must Try!
If you follow me on social media, you would have seen my Instagram Story about my most recent experience with a hair salon in my […]
Sep 13 2018 When It’s Not Your Fault, But You Fix It Anyway; A Woman’s Point Of View
Raise your hands or nod your head if you have ever gone into a brick and mortar store with your kids and they decided to […]
Sep 06 2018 The Future is Female
Although the conversation around women and equality has been had over and over again through the years, research shows that progress in equality has not […]
Jul 10 2018 Appreciating The Little Moments This Summer…
Often we get caught up in the busyness that the whirlwind called life blows our way; this summer I have made a vow to myself […]
Jun 20 2018 Women Crave Connection
Gender defines the way a message is perceived; from sales and service interactions, marketing, and BDC scripting. All of these messages, moments, and service interactions […]
Jun 13 2018 Transaction into Interaction; A Compass for the Service Drive
It wasn’t that long ago that the Automotive Industry underwent and survived a crisis. I believe we will be facing similar challenges if we don’t […]
Jun 06 2018 Look Up!
Some of us are familiar with the YouTube video ‘look up’, if you are not, check it out here; Look up. This short five-minute video had […]
May 30 2018 Train for EQ!
Editors note: This is the fifth article in a series called The Decision Maker
Although the auto Industry is slowly moving away from attracting and hiring […]